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The Human
The Builder
Zaigham Khan Human Side
01 — The Perspective

Explorer.
Observer.
Global Citizen.

Success is not just a metric on a balance sheet; it is the sum of our experiences, connections, and the impact we leave behind.

Beyond the boardrooms and strategy sessions, I am driven by a relentless curiosity about the world. I believe that true innovation comes from observing diverse cultures, understanding different walks of life, and finding the common thread that connects us all.

Whether I am capturing moments through a lens, exploring a new city, or advocating for a cause, my goal is simple: to stay grounded, stay curious, and keep moving forward.

The Influencer

Social media channels and community.

Adventurer

The 4-week road to the Riyadh Marathon.

Causes

Empowering through ilmdost.org.

01 — The Perspective

Strategist.
Builder.
Connector.

I operate at the intersection of strategy, technology, and branding. My work is not just about building businesses; it’s about architecting ecosystems that thrive in the modern economy.

I help organizations navigate the complexities of digital transformation, intellectual property rights, and customer experience.

Whether it's scaling a startup, rebranding a legacy institution, or creating a new culinary concept, my approach remains the same: clarity, precision, and impact.

Zaigham Khan Portrait
Founder

BrandForse.com

An AI Venture Studio integrating Brand, Technology, and PMO. Designs operating models that turn strategy into execution.
Product Developer

SignForse

Product development and venture scaling.
Sr. Director PMO

WeAre54

Led portfolio governance and execution alignment across multi-sport businesses.

  • Establishing PMO and P&L governance aligned to leadership priorities.
  • Leading large-scale ticketing platforms, fan data integrations, and API governance.
  • Delivering a global Salesforce transformation to improve visibility and accountability.
  • Connecting brand decisions to commercial KPIs, not just narratives.
Chief Operations Officer

Saudi Media Company

Delivered an Operations Excellence program across sports and mega-events. Reengineered processes, implemented ERP/CRM/SLAs.

  • Achieving a 38% reduction in lead-to-delivery time and 18% cost savings.
  • Leading Business Process Reengineering: 30 policies, 60 standardized processes.
  • Migrating large-scale ticketing ecosystems to modern, scalable platforms.
  • Implementing ERP, CRM, SLAs, and governance models.
Head of Brand Governance

Riyad Bank

Drove enterprise brand, CX, and governance transformation for a legacy bank. Integrated brand strategy with CX analytics.

  • Delivering a 12% uplift in brand valuation, crossing USD 2B.
  • Governing rollout across 300+ branches, 2,500 ATMs, and all digital channels.
  • Introducing enterprise NPS, VOC, Brand Health, and CX analytics.
  • Establishing Brand PMO governance to link strategy directly to execution.
Sr. Marketing Consultant

McKinsey & Company (formerly Elixir)

Worked on national digital transformation initiatives at the intersection of policy and platforms.

  • Strategic design and launch of Taqat, a national employment platform.
  • Leadership across Ajeer, Tamheer, and female employment programs.
  • Designing PPP structures, RFP governance, and delivery frameworks.
  • Supporting the creation of Takamol Holding as an execution vehicle.
Brand Communications Manager

Bupa Arabia

Led brand and service transformation to support growth strategy. Designed a cross-functional service excellence program.

  • Designing and leading the Service Passion Project across functions.
  • Building organization-wide service awareness from leadership to frontline teams.
  • Introducing service performance monitoring frameworks.
Head Marketing Operations

Dar Al Arkan

Transformed marketing into a system-led demand engine. Implemented automation, financial frameworks, and lead governance.

  • Creating the first property lease & mortgage framework with ANB (SHL).
  • Implementing Oracle Marketing Automation to modernize execution and analytics.
  • Reengineering call-center and lead-qualification processes, improving qualified leads by 25%.
Category Head

METRO Group

Managed multi-million-dollar FMCG portfolios using data-led commercial governance. Optimized assortments, margins, and vendor contracts.

Nestlé Account Manager

LOWE

Managed a global FMCG account with zero tolerance for execution gaps. Applied campaign governance, stakeholder alignment, and delivery discipline.

Brand Manager

Mayfair

Improved brand effectiveness through structured planning and creative governance.

Technical Writer

NETSOL Technologies

Built foundational expertise in enterprise technology positioning. Translated complex products into business value narratives.

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The Adventurer

The Riyadh Marathon: A Bison's Charge

They told me a marathon takes four months to train. I gave it four weeks.

Five years ago, a half-marathon nearly broke me. But when I discovered the Riyadh Marathon was happening on February 10th—just four weeks away—I knew I had a choice. I could listen to the experts who said it was impossible, or I could embrace what I call the Bison Mindset.

Bisons don’t wait for the storm to pass. They charge head-on into it to get through it faster. Procrastination whispers doubts and paints pictures of failure, but action fuels determination. I decided to charge.

The Training

My plan was simple but brutal: Week 1, run 5km. Week 3, hit 30km. Week 4, hibernate. The runs were grueling. My legs felt like they were on fire. But I discovered a magic formula: mindful movement. Ditching the pain for gentle holds and deep breaths transformed running from torture into empowerment.

The Race

Race day started at 6:30 AM. The first 10km were pure joy. But by kilometer 30, reality hit. My left calf felt like a shaft had broken inside it. My pace shattered. I was dragging myself, fueled only by the refusal to quit.

I wanted to stop at the 40km mark. But I knew the only way to conquer a challenge is to finish it. 6 hours and 45 minutes later, broken but victorious, I crossed the line.

"The best time to start is now."

Watch The Documentary